The Leading Sports, Fitness & Wellness Expo in Iraq and the Middle East
Who Will Visit?
Iraq Sport Show attracts high-quality professionals and decision-makers across the entire sports, fitness, and wellness value chain, seeking new products, innovations, partnerships, and opportunities. Visitors include both B2B and B2C audiences, from across Iraq, Kurdistan Region, and the MENA region.
1-Professional Segments
A-Business & Trade Visitors
- Gym and Fitness Club Owners
- Distributors & Importers of Sports Equipment
- Retailers & Online Sports Shops
- Investors in Health Clubs & Sport Complexes
- Procurement Managers of Public & Private Sector
- Sports & Fitness Project Developers
- Brand Representatives & Dealers
B-Health & Wellness Professionals
- Physiotherapists & Rehab Experts
- Dieticians & Nutrition Experts
- Spa and Wellness Center Managers
- Sports Medicine Specialists
C-Sports Institutions & Federations
- Government Sports Officials
- National & Regional Sports Federations
- Olympic Committee Representatives
- University Sports Departments
D-End-Users & Enthusiasts
- Professional Athletes
- Fitness Enthusiasts & Bodybuilders
- Parents of Young Athletes
- Students & Coaches
2-Geographical Reach
Primary Focus:
Iraq (Baghdad, Erbil, Sulaymaniyah, Basra, Najaf)
Kurdistan Region
3-Visitor Objectives
Find New Suppliers
- Source new suppliers and brands
- Discover the latest technologies & product innovations
- Seek distribution, agency or franchise opportunities
- Network with industry leaders and influencers
- Learn from seminars, workshops & live demonstrations
- Evaluate and purchase equipment for gyms, clubs, and institutions
4-Visitor Profile
Snapshot
- Attribute Description
- Age Range 25–55 years (core audience)
- Gender Split Male 65% / Female 35%
- Decision-making Power 70% decision-makers or influencers
- Industry Sectors Sports, Fitness, Wellness, Medical, Retail, Construction
- Average Visit Time 3–5 hours per visitor
- Visit Purpose 60% business, 30% networking, 10% learning & exploration
5-Purchasing Power & Intent
- 60% of visitors have direct budget authority
- 35% seek new suppliers or brands
- 25% aim to sign contracts or MOUs during or post-show
- Average expected budget: USD 50,000 to USD 500,000+ for equipment, installations, or services
6-Why They Visit Iraq Sport Show?
- Exclusive Access to the fastest-growing market in the region
- Meet International & Regional Brands under one roof
- Real-Time Demos and experiential learning
- Unmatched Networking opportunities with peers & pioneers