Why Iraq Is the Next Big Opportunity for Sports Equipment, Footwear & Apparel Brands
1-A Young, Sport-Hungry Population
Iraq has over 44 million people, with more than 60% under the age of 25. This vibrant, youth-driven demographic is increasingly embracing fitness, fashion, and international sports culture — creating a fertile market for activewear, gym gear, and sports lifestyle products.
2-Strong Oil-Based Economy Fuels Consumer Spending
- Iraq is OPEC’s second-largest oil producer, exporting over 3.3 million barrels per day.
- In 2023, oil revenues exceeded $110 billion, powering public sector salaries and infrastructure investment.
- With a largely import-driven economy, consumer goods — especially lifestyle and sporting products — benefit from steady demand, particularly in urban centers like Baghdad, Erbil, and Basra.
3-Government Push to Develop Retail & Fitness Markets
- Iraq’s National Development Strategy (2021–2030) emphasizes diversification, private sector growth, and modern retail.
- New gyms, sports academies, and wellness centers are opening rapidly across the country, especially in the Kurdistan region and affluent districts of Baghdad.
- There is growing public-private collaboration to import and distribute high-quality fitness and sports products.
4-Rising Imports Reflect Market Potential
- Sports Equipment Imports (2023–2024)
- Over 1,300 shipments of sporting goods entered Iraq last year.
- Top exporters: Turkey (94%), USA, India.
- Categories include: gym equipment, outdoor gear, team sports equipment (balls, nets, etc.).
- Footwear Imports
- Average import value: ~$5 per pair (2024).
- Top suppliers: China, Turkey, Iran.
- Iraq imports millions of pairs annually, targeting both budget and mid-range buyers.
- Apparel Imports
5-Active B2B Landscape & Exhibitions
- Trade events like Iraq Sport Show (Erbil) attract major brands and regional distributors.
- Exhibitors secure contracts with local retailers, gym chains, and government buyers.
- Iraqi importers seek long-term relationships with global suppliers offering competitive pricing and flexible logistics.
In 2023:
- China: $5.9 million (1.2 million kg)
- South Korea: $3.6 million
- Turkey & USA also strong contributors.
- Includes: T-shirts, tracksuits, compression wear, and sports accessories.
Summary: Why You Should Act Now
- Iraq combines high purchasing power, youth-driven demand, and a developing fitness culture.
- Government reforms and strong oil revenues are accelerating consumer market growth.
- The sports sector — from gym equipment to athletic fashion — is wide open for innovative and agile brands.